IMC Agency
IMC is developing education business community partnerships in the region, playing an active part in the audio visual industries local economy and the media education hub serving the area.
IMC is in a unique position to access a range of services and expertise from consultants and software experts to digital artists.
Partnership Productions
The following productions involve a partnership between Wiltshire College and a range of clients. IMC has brokered an agreement where in exchange for a longer production cycle and carrying some risk, the client gets a cheaper product and a real engagement with the training of a small student production team. As a client-led production this may be an assessed assignment for the students; with a real client, a real budget and hard deadlines, the benefits of this safety netted exercise are considerable. In some cases students involvement is as interns and we are currently develiopiong an incubator programme enabling students who have completed their formal training to get a start in the industry. IMC provides quality control and expert input, bringing in industry professionals as appropriate. The productions below have been made with students from University of Bath Foundation Degree in Digital Media Arts (formerly HND Media Production) playing key roles.
New Partners?
We are always looking for new partners to develop new projects contact us for further details.
Incubator prototype: Porsche Boxster Buyers Guide
A production partnership with Peter Morgan Media enabled the start up of the first IMC supported incubator programme. Two former HND Media Production students Kate Hornby and Tim Fernandez produced a buyers guide for Porsche Boxsters. Media was developed for DVD delivery alongside the existing PMM publication. Production took the crew to Porsche HQ in Coventry as well as shoots of the Boxster model in action in the Wiltshire countryside. The project enabled PMM to develop a prototype and provided a full production experience for the two former students. IMC is provided expert support and backup. The partnership evolved out of networking activity with locally based creative entrepreneurs and was an opportunity for IMC to test an incubator model for supporting completing higher level students
Scenario Planning in action: Regional Key Skills
The Scenario Planning toolkit is a blended learning product with IMC co-producing the DVD supporting the printed manual. This forms one of the central outputs from a major EU funded project on developing regional competencies using scenario planning tools. The production phase involved a shoot at the Eden Project recording the partners from Belgium, Czech Republic, Denmark and the UK working through a series of scenario exercises. IMC collaborated with the UK lead organisation NIACE and co-producer of the DVD. IMC development officer Richard White worked closely with Simon Mauger from NIACE in devising this partnership production to extract maiximum training benefit for clients and interns. They worked as co-producers throughout the post production period developing the media for DVD distribution.
This was an intensive production partnership working on a high profile product. As well as providing training and a low budget product for the partner organisation the project created a number of significant opportunities for IMC interns.
South West Regional Skills Partnership
IMC produced anorientation and information DVD for SWRSP. The production started life with the coverage of the major regional conference on the regional skills strategy. The conference was a challenging production experience for 3 interns working with director Richard White. Subsequently case studies were shot and added to the DVD and it is now being prepared for distribution.
Patient Forums Get Your Voice Heard
Just
in time for the county festivals and a full promotion in the autumn, IMC
delivered a new campaign video to clients. The Health Advocacy Partnership
supported by the Commission for Patient and Public Involvement in Health
commissioned IMC to produce a video promoting the new Patient and Public
Involvement Forums. An intensive production period involved the IMC crew
filming in hospitals, doctors surgeries and an ambulance station and collecting
vox pops on what felt like the hottest day of the year. Original music supplied
by composer Archer Endrich.
Wiltshire Heritage Museum
IMC delivered a presentation for Wiltshire Heritage Museum about what
goes on behind the scenes there. The film shows the work going on at the
Devizes based museum to open up access and care for some of the most important
historical evidence in the UK. The production contains 4 short stories on
DVD, it can be viewed on the touch screen booth in the museum foyer. Julian
Richards of TVs Meet The Ancestors presents.
Rural Industries
Product: DVD
Purpose: Support for a conference presentation in Bilbao and subsequent dissemination. A series of case studies. Conference brings together all the ESF/Equal funded partners in Europe for a review of progress and achievements.
Working with Young People
Arson Reduction
Media Students from Wiltshire College Chippenham worked with Wiltshire Fire and Rescue Service on a major programme to combat arson.
The project began with a series of focus groups in the local secondary schools culminating in the production of a series of short films. The films will be used in the Service’s forthcoming teaching pack on Arson Reduction and will run from the website.
Four films were produced:
Derelict Building Another Day at School
Arson Nik Consequences
The production project enabled National Diploma Media students to develop a professional brief as part of the commission, this was assessed work for a unit on Social Action and Community media.
Working with Artists:
Lou Hamilton
Lou won the commision for an artwork at Wiltshire History Centre which opened in Chippenham recently, IMC supported the consultation process and enabled a series of developmental workshops with local young people. Digital Media Arts students reversioned the piece for use by schools.
Lorna Brunstein
IMC supported the development of moving image pieces for the installation
So How Come I Got It Then?”. based on the artist’s experiences as a breast cancer patient and as a second generation Holocaust survivor. The artwork addresed terror and mortality in everyday life offering an exploration of trust and betrayal within a family haunted by a horrific past.
“So How Come I Got It Then?” was exhibited at Walcot Chapel in Bath in 2006.
From Poole to Treblinka, a video installation developed from "So How Come I Got It Then?" in a collaboration between Richard White (IMC) and Lorna Brunstein was selected for screening at 2007 Fringe Arts Bath.
Websites
SPARKsite
SPARKsite a partnership with Wiltshire Youth Development Service
The radio studio facility at Wiltshire College has been completely upgraded to broadcast standard through the developing partnership with the County Youth Development Service. Sparkradio is the radio element of the Sparksite, Wiltshire Young Peoples Information and Radio site. Spark webcasts live and prerecorded throughout the week involving young people from across the county. The team of young producers and presenters are supported by station manager, Lisa Lort. Colleagues from Warminster Community Radio, Castledown Radio and 3TR FM provided advice and guidance. Paul Higgins from IMC designed and produced Sparksite setting up a content management system in response to consultations with young people in the county. IMC continues to project manage the Spark initiative.
SparkSouth is the latest development a new young peoples webcast radio faciltity based in Salisbury.
This is a major project for IMC with considerable resource benefits for Wiltshire College. Expertise is being drawn in from local broadcasters, youth development workers, artists and staff at Wiltshire College as well as young people themselves, a truly collaborative project. As the radio station develops there will be many volunteering and training opportunities. The enhanced radio facility continues to be a curriculum resource for Wiltshire College and is also available for campus radio.
Contact: Lisa Lort Sparkradio Station Manager
lortla@wiltscoll.ac.uk
07917 267739
Wiltshire Youth Arts Partnership
IMC was comissioned to produce a new website for WYAP this provided an opportunty to develop a partnership with multimedia production company Aerian Studios who were able to support a student as intern on the data base build.
WYAP wanted a lively site with a secure database search facilty for artists who can work with young people.
Contact: Annette Bidgood
Tel No: (01249) 716681
Website partnership production: Cleaning Enterprises
A website commission enquiry resulted in an internship for art and design student Dan Nagorski. The job started out as final assessment project and developed into producing and animated interactive home page for Swindon based cleaning company, Cleaning Enterprise. IMC supported the project from pitch to execution. Check out the finished work on the Cleaning Enterprises website.
South Steet Studios
Product:
Website
Purpose: In exchange for developing and supporting this website film maker Oscar Stringer provided consultancy on the development
of the Post Production Suite and expert input on
staff Final Cut skill development.
Animate Communicate
Product:
website
Purpose: To provide a vehicle for explaining and promoting what Animate Communicate do for
funders and prospective hosts. The site includes clips of work produced by the group and examples of the group running animation workshops in schools…. “tackling
issues of inclusion by stealth” This is part of a long term relationship between Animate Communicate and IMC/Wiltshire College
Heads Of Government
Heads
Of GovernmentIMC worked with photographer
David Partner to produce a holding site for his Heads of Government project in return for David running a master class for Photography students at Wiltshire College.
Creative Voice for Chippenham
IMC
provided consultancy and training for the Creative Voice for
Chippenham project. This grew out of the Summer Challenge production-led
training for young people in Wiltshire offered by IMC and now involves training
for youth workers and young people in web design and web maintenance. A precursor of the SPARKsite.
Adding e to Learning Conference Report
Axis Centre
In
April 2003 imc collaborated with mPower Associates on the broadband portal
for media and technology professionals, Axis.
Through AXis, individuals and companies working in Wiltshire are able to
take advantage of broadband connectivity, support and workspace without
having to lease offices. Axis is supported by Business Link, Smart South
West and SWRDA .
For further info contact:
admin@axis-centre.com
www.axis-centre.com
